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OUR COMMON GOAL: YOUR BEST HAIR

OUR COMMON GOAL:
YOUR BEST HAIR

WE ALL HAVE HAIR DAMAGE IN COMMON. LET'S FIX IT.

WE KNOW HAIR

Our founders work day-in + day-out in the salon; they understand damage + how it affects your hair’s overall health—and now they know how to fix it.

WE’RE MINIMALISTS

We take a strategically minimalist approach to hair care, only adding products that you truly need. No clutter; no complication; no nonsense.

WE LOVE SCIENCE

It’s at the core of our formulas’ technologies + enables our products to transform hair from the inside out.

WE'RE RESULTS-DRIVEN

We believe in efficacious, high-potency, good-for-you ingredients that deliver on our claims—no fillers, no heavy silicones that only offer a superficial fix.

WE'RE INCLUSIVE

We come from a place of acceptance of all hair types + textures—but we don’t accept damage. Our formulas are designed to repair + prevent damage at every level for every last head of hair.

WE'RE INCLUSIVE

We come from a place of acceptance of all hair types + textures—but we don’t accept damage. Our formulas are designed to repair + prevent damage at every level for every last head of hair.

THERE'S ONLY ONE YOU

THERE'S ONLY ONE YOU

Your hair is unique; it grows + flows like no other. That’s why we designed our customizable Systems + truly one-of-a-kind Enhancers to give you choice. Tailor your hair care regimen to your hair’s weaknesses + strengths—because you deserve hair care that works for YOU.

Your hair is unique; it grows + flows like no other. That’s why we designed our customizable Systems + truly one-of-a-kind Enhancers to give you choice. Tailor your hair care regimen to your hair’s weaknesses + strengths—because you deserve hair care that works for YOU.

MEET FOUNDERS NIKKI + RIAWNA

MEET FOUNDERS
NIKKI + RIAWNA

“Our desire to share what we have in common is why IN COMMON exists. We wanted to create a hair care line that is inclusive off all hair types + textures + that celebrates everything that is perfectly unique about YOU.”

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