Most repair treatments + bond builders primarily focus on breakage, repairing broken bonds or reconnecting peptide or keratin chains—which you’d expect! While hair experiences instant results, these results can come with an unintended downside: Continued use can cause hair to feel brittle + experience more breakage.
Why does this happen?
- Buildup forms from "over-proteinization" or "over-bonding."
- Buildup can make hair dry + brittle over time.
- This buildup can make hair more susceptible to further breakage.