FINDING BEAUTY IN THE IMPERFECT.

IN COMMON is an inclusive, luxury hair care treatment brand that’s undeniably shareable. Rooted in inclusive community, transparency and a luxury experience, our formulations are derived from a place of authenticity and innovation to create better-for-you products that instantly transform hair and magnify your natural glow.

WE BELIEVE IN —

INCLUSIVE COMMUNITY

The world is better together, no matter who you are. We help bring out the best in you, because you’re more than just a hair type. From the stylist using this in your salon to the custom consumer regimen, we believe we are all connected to the pursuit of healthy hair.

TRANSPARENCY

Free from harmful ingredients, we combine science that works hand-in-hand with nature. We do our part to make clean, quality ingredients accessible to everyone. We bring better-for-you products that will transform your hair and magnify your natural glow. Everything we do makes a lasting impact, so why not make it a positive one.

LUXURY EXPERIENCE

We provide hair care treatments that deliver transformative, effective results that are undeniably shareable. Our customized system allows you to tailor a regimen that celebrates the individuality of anyone using IN COMMON. Our products deliver transformative, effective results that are undeniably shareable.

STYLISTS FIRST. EDUCATORS SECOND. FOUNDERS THIRD. FRIENDS ALWAYS.

MEET NIKKI + RIAWNA

Our story began at Fred Segal Beauty in Santa Monica, California, where we met and quickly became best friends. In 2009, we opened Nine Zero One Salon—what we like to call everyone's home away from home. A place for all to look and feel their best, and a common ground for EVERYONE to feel special and be celebrated. We used that same philosophy when developing IN COMMON, a treatment line that is inclusive of all hair types and textures, to create a community that celebrates EVERY stylist and EVERY consumer for their perfect uniqueness.

We’re over the moon to share our new line with you and can’t wait for you to experience the magic that is IN COMMON.