Moisturizing SystemMoisturizing System
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Strengthening SystemStrengthening System
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Smoothing SystemSmoothing System
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Stylists & Friends

Nikki and Riawna first began their journey at Fred Segal Beauty in Santa Monica, California. It was here that they met and quickly became best friends; the beginning of a steadfast partnership that continues today. Nikki and Riawna credit much of their success to respecting each other’s opinion and differing perspectives, “We couldn’t do what we do without each other.”

Nine Zero One Salon

They opened Nine Zero One Salon together in 2009. It was important that they create a space where the client experience is always the highest priority, “We believe people go to salons to look a certain way. People go to Nine Zero One to feel a certain way. We take pride in making sure every client who walks into Nine Zero One feels comfortable; everyone is treated like an A-list celebrity.”

In Common

In late 2018, Nikki and Riawna launched In Common Beauty with Luxury Brand Partners. Nikki and Riawna have always believed healthy hair is beautiful hair. For this reason, they wanted a treatment line that was inclusive of all hair types and textures. In Common is dedicated to providing exactly that: universal products that can be tailored to individual hair needs. In Common products have won various accolades including: Refinery29’s Beauty Innovator Awards, Glamour Beauty Awards and NewBeauty Awards.

Donating 5% of ALL SALES

For September, we’re donating 5% of all sales to @idontmind. IDONTMIND is an official program of Mental Health America, the nation’s leading community-based nonprofit dedicated to promoting everyone’s overall mental health. We want to make our #INCOMMON community's voice heard - to join the conversation, visit the link below to vote and let us know where our 5% of all sales should be allocated to next month.



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